8 on Amazon in CDs and vinyl.) The album is also being sold as a digital album at online retailers such as iTunes and Amazon. (As of July 28, the pre-order of Renaissance was ranked No. The CD is being sold at retailers such as Amazon, Target and Urban Outfitters. Renaissance will also be available in multiple physical formats. Today, a successful first week would range from 252 million (accomplished by Drake’s Honestly, Nevermind) to 305 million (Swift’s RED (Taylor’s Version)). Lemonade still managed 120 million streams in its first week of release - impressive for a Tidal exclusive. That’s vitally important in 2022 when streaming is the de facto method of music consumption for Americans. Unlike Lemonade’s Tidal exclusive, Renaissance will be available at Spotify, Apple Music, Amazon Music, YouTube Music and other leading music streaming platforms upon its release. And in May, Harry Styles’ Harry’s House sold 306,000 physical albums en route to 523,000 equivalent album units in its first week.Ĭolumbia Records is casting a wide net with Renaissance. Only two other artists this decade have had similar first-week physical sales: Last November, just one week after Swift’s RED release, Adele’s 30 had first-week sales of 487,000 physical albums and 205,000 digital albums. (Folklore also benefited from sales it racked up through merchandise bundles on Swift’s website, which were disqualified - along with ticket bundles - from Billboard chart calculations for albums starting in October 2020.) In November 2021, Swift’s RED (Taylor’s Version) sold 261,000 physical albums and 108,000 digital albums. Taylor Swift’s Folklore sold 615,000 digital albums in its first week of release in July 2020 - no physical product was for sale that first week.
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That won’t be the case in 2022.įew artists can sell hundreds of thousands of albums in a single week in 2022. What’s more, 2016’s Lemonade was released exclusively on Tidal for streaming, bypassing more popular platforms such as Spotify, until three years after its release. Vinyl LPs meanwhile skyrocketed 218% from 2016 to 2021 as CD sales dropped 63%, and their combined sales fell 33%.
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And while download sales were a significantly greater part of an album’s consumption, overall digital album and track sales fell 68% and 72%, respectively, from 2016 to 2021, according to Luminate. Streaming rose to dominate music consumption over that period, as on-demand streams jumped 162% from 431 billion in 2016 to 1.13 trillion in 2021. That jumped to 84 million in 2021 and likely stands close to 95 million today. There was an average of 22.6 million subscribers to music streaming services in 2016, according to the RIAA. The year Lemonade was released - 2016 - was a generation ago in terms of music consumption habits. A physical version of the album wasn’t available until May 6, 2016.īut Beyoncé’s previous albums are imperfect guideposts for the performance of Renaissance. They predict the album will debut with 300,000 total album equivalent units in its first week.įor comparison, Beyoncé’s last album, Lemonade, released April 23, 2016, moved 657,000 album equivalent units in its first week: 485,000 digital albums, 908,000 digital tracks and 121.3 million on-demand streams.
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Still, one industry source’s forecast doesn’t see Renaissance hitting that 500,000-unit mark. “The fans are going to grab it no matter what,” says Provenzano. But “good anticipation” in the market means some vinyl retailers are even considering carrying the Renaissance CD, says Harkins. Both Harkins and Provenzano believe Renaissance would perform better if vinyl were made widely available to retail - it’s available only at. Laura Provenzano, senior vp of purchasing and marketing at Alliance Entertainment, believes Renaissance could sell 100,000 CDs alone in its first week. “At this point, it seems like a strong release,” says Steve Harkins, vp of sales and marketing at Ingram Entertainment, a wholesale distributor. 1 on the Billboard 200 chart with half that number. That target would likely require hundreds of millions of streams in addition to more than 100,000 in album sales and tens of thousands of track sales. For Renaissance to compete with top albums of the last two years, it would need to debut with roughly 500,000 album equivalent units that combine album sales, track sales and streams. Beyonce First Week Sales: How They Stack Up to Her Peers (And Each Other)īillboard’s analysis of 14 other superstars’ albums since 2020 reveals the best-performing titles had a potent combination of strong physical and digital sales in their first weeks, in addition to exceptional streaming numbers.